The Challenge
Create a web presence and interactive marketing campaign to grow awareness of the team's successes and it's schedule to increase fan excitement and create team awareness.

The Solution
New site includes dynamic content generation tools and fan based acquisition and retention tools through the Convergence Direct Converse eCRM Marketing Suite. The product provides integration with the Ducks current CRM Software, fan based profile management, user tracking for opens, click through and history based on email type and viral components through a "Send to a Friend" tool. (http://www.convergencedirect.net)

ResultsTraffic to the website has increased 20% on average ever year with a spike in 2003 to over 250,000 unique visitors in the month of April 2003. In addition, the permission based fan profiles increased over 300% in 2003.