News
9/14/2004 - Golfland and Tom DeNapoli Communications select Convergence for Interactive Initiatives

ALISO VIEJO, Calif., Sept. 14 /PRNewswire/ - Golfland Entertainment Centers, through the guidance of Tom DeNapoli Communications, has entered into a three year agreement with Convergence, LLC for interactive communications to promote Golfland's ten waterparks and family entertainment centers in Arizona and California. Phase One of the agreement was successfully completed in July with the launch of a new web site for Golfland venues, along with an interactive 'Fun Zone' to attract and reward loyal customers.

Jim Kenney, corporate Secretary and one of six owners of Golfland Entertainment Centers Inc., explains the importance of these programs. We're very pleased with our Phase One web site launch with Convergence. Convergence and Tom worked together to create a new online look and feel while matching our local branding efforts for each of our venues. The immediate success of 'The Fun Zone' customer loyalty program has been very pleasing. With this success, we've recently accelerated our time schedule for Phase Two enhancements and the beginning of eCommerce via Convergence's solutions.

Tom DeNapoli outlined the importance of a superior interactive marketing partner to Golfland's overall marketing efforts, The Golfland story is exciting but complicated. We needed a skilled and enthusiastic production partner to present that story. Convergence offered significant depth of experience, true enthusiasm, unique skill sets and proprietary tools that enable us to powerfully present the Golfland brand via the web. I am thrilled with the results to date!

Convergence delivered Phase One using the company's new ePlatform, which combines the advantages of custom graphics design with a suite of proven web applications important to Theme Parks. Says David Matty, Ph.D., CEO and President of Convergence, Golfland has been an ideal early user of our Theme Park ePlatform. They are experienced, knowledgeable, and have many different and exciting attractions across their ten locations. Successfully designing and configuring our ePlatform for all of Golfland's requirements is an important statement about our ability to serve the Theme Park market'.

To enroll in the Golfland Fun Zone and receive free promotional offers, please visit www.golfland.com. Theme Parks looking to increase their online sales, build their brand and cultivate customer loyalty are encouraged to sign-up for a demonstration at www.convergence.net/themepark

About the Golfland Entertainment Centers (GEC)
Golfland operates ten waterparks and family fun centers in California and Arizona. It offers each market a unique mix of exciting yet safe attractions appropriate for any age level.

About Tom DeNapoli Communications
A full service advertising and marketing agency with over 18 years of entertainment marketing experience as well as GEC's agency of record for over 4 years. The agency is charged with creating and managing all aspects of the Golfland brand across all mediums and in all markets. tdcomm@earthlink.net

About Convergence
Convergence, LLC provides interactive marketing services for connecting brands with consumers, generating online sales, and turning 'customers' into 'fans'. Our emphasis on entertainment and automotive industries keeps our creative, technical, and eMarketing expertise on the cutting edge with proven techniques for delivering maximum results. www.convergence.net

SOURCE: Convergence, Golfland Entertainment Centers
CONTACTS: Jeff Huggins
EVP of Sales and Marketing

Convergence, LLC
949-716-8322

Tom DeNapoli
Tom DeNapoli Communications
aor- Golfland Entertainment Centers (916) 454-9087

 
 
Copyright© 1996-2006 Convergence.™ All Rights Reserved.