9/16/2005 - Musician Jack Johnson tunes his online presence
For grass-roots recording and touring star Jack Johnson, communicating through his website is an essential part of reaching his fans. With an artist's eye for detail and a passion for a personal touch, Jack and his team turned to interactive agency Convergence.net to help elevate their web presence.
Convergence.net designed the website to the creative concepts provided by Jack's team, resulting in a website with the distinctive Jack Johnson feel. Creating a highly personal and unique channel for fans allows the Jack Johnson experience to continue with each visit. The latest website was launched earlier this year just prior to “In Between Dreams” album debut, and website traffic has jumped as Jack's popularity has soared.
"Being able to communicate with fans while we were on the road was very important to us,"says Emmett Malloy, who manages Jack Johnson. "Convergence has really given us the ability to stay connected with the fans and keep our site relevant." Convergence.net also built a web-based content management capability for Jack's team to easily update all of the website content, from anywhere in the world, 24/7.
Convergence provides interactive marketing services by connecting brands with consumers, generating online sales and turning customers into fans. By effectively integrating, creative, technical and eMarketing expertise, the firm has generated exceptional results in the entertainment industry. In addition, Convergence.net has previous experience in creating entertainment fan-based sites for cutting edge personalities, which include G. Love, Donavon Frankenreiter and pro surfer Rob Machado.
Experience the music of Jack Johnson at www.JackJohnsonMusic.com.
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