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3/3/2003 - Mazda Rev It Up CONVERGENCE LAUNCHES FIRST-OF-ITS-KIND PERFORMANCE DRIVING SCHOOL AND NATIONAL COMPETITION.

Aliso Viejo, CA - March 3, 2003 - Convergence, Inc., a progressive interactive marketing and technology agency, announced today the launch of www.MazdaRevItUp.com, the first of it's kind, performance driving school and competition. This national competitive driving challenge is designed so that each participant has two practices and two chances to post the highest score on an autocross course behind the wheel of the new MAZDA6 sports sedan. Drivers will be able to see how they fare against all others in their class during the weekend.

The program's Web site: www.MazdaRevItUp.com will show how drivers measure up against others across the country. The site will also feature a photo gallery with highlights from each market. The driver to post the highest score in each market will go on to a National Finals and be eligible to will a MAZDA6 as the grand prize. Other prizes will be awarded locally each weekend to all competitors.

About Mazda Rev It Up A one-day introductory performance driving course at Skip Barber Racing School is $695; at Bob Bondurant the price will set you back $925. So how would you like to experience top-level, cutting-edge classroom instruction and behind-the wheel clinics with leading professionals, plus compete nationally in a prestigious timed racing event, all for under $40!

Automotive enthusiasts in 15 major markets will have the chance to do just that at Mazda Rev It Up, the world's largest performance driving school tour and competitive driving challenge, starting March 29 in San Francisco. Mazda Rev It Up will also visit Southern California (Los Angeles and Orange Counties), Dallas, Houston, Miami, Atlanta, Charlotte, Chicago, Minneapolis, Cincinnati, Boston, Philadelphia, Washington DC and New York.

Mazda Rev It Up is the ultimate event for the person who lives or aspires to live the 'Zoom-Zoom' lifestyle," says Kristen Simmons, Vice President of Marketing for Mazda North American Operations. "The program is designed to be for anyone who loves cars or wants to improve his or her driving skills. For the truly competitive, it's a chance to prove they can be one of America's fastest amateur race drivers. There will be plenty of interactive side activities for people of all ages, interests and passions - an e-ticket for spectators, guests and participants."

About Convergence Convergence, Inc. is an interactive marketing and technology agency, devoted to producing the most sophisticated online products. Since 1996 the company has constructed customer-focused Web sites, intranets and extranets, supported by interactive marketing and leveraged by advertising campaigns through a key element of understanding technology. Convergence has revolutionized the practice of usability testing, customer research, site analytics and technologies such as e-commerce systems, content management and personalization tools. Convergence focuses on interactive technology that works and a creative look and feel that speaks for itself.

 
 
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