As one of the world's greatest surfers with 11 World Championship Tour victories, Rob Machado has helped define the modern era of surfing. "I knew the creative team at Convergence fully understood my world and could bring it to life on the web", says Machado. "When you put your reputation on the line with fans, sponsors and the media, everything has to come together just right. People choosing to spend time on my site should feel they're seeing something that truly reflects who I am and what I'm all about."

The web site harnesses several media streams including flash video clips, a cross-cultural photo gallery and music/image downloads. The Photo Gallery fully commits with a motor-driven burst of images from travel and editorial libraries as well as selecting a particular lensman for portfolio viewing. Content for each page of the site (including multi-media) is fully manageable by Rob, who can update the site from behind the digital glass anywhere in the world.

"We knew Rob Machado's site would need a number of intricate site requirements that could work in sync with the highest level of design and functionality," according to Chad Early, Creative Director at Convergence. Keeping in mind Machado's global traveling demands, the Convergence team provided Rob with web site management tools for consistent sites updates. "We believe the end result tells Rob's story in a compelling and very visual way – a way we'd like to think matches Rob's personal artistic style,"adds Early.