The Orange County Ad Club, a chapter of the American Advertising Federation (AAF), will launch its new feature-laden website March 15, 2006. The site was designed and developed by the club’s new Interactive Agency partner, Convergence.net of Aliso Viejo, CA.

More functionality, relevant content and increased user friendliness were the primary objectives, but the new design is also contemporary and better reflects the dynamic nature of the organization, according to Club President, Ian Crockett.

“Providing timely information to our members and making it easier to register and pay for our memberships and events are our primary goals as they relate to the website,” said Crockett. “However, we’re also getting a design and features that reflect the creativity and sophistication of the Orange County advertising community.”

Upgraded functions also include a Job Board that can be accessed by employers and those who want to post resumes, a direct link to the AAF’s Member Benefits, Addy Awards rules and categories and Agency and Member Directories.

“We chose an orange crate label inspired design because we wanted something that spoke to the advertising history and heritage of Orange County,” says Rolando Mendez, Interactive Chair of the club’s Board of Directors. “My hope for the website has always been to have more of a community feel and to provide more useful information beyond just the details of our events to our members and Orange County advertising professionals in general.”

“We’re very excited to work with such a dedicated group of professionals and to help the Orange County Ad Club get their message out,” said John Capano, Vice President of Convergence.net. “Working with the Ad Club has been fun and it’s been a great way for Convergence.net to interact with the OC advertising and business communities.

The new website will launch on March 15, 2006 with completely new content, added member benefits and a full complement of exciting new features such as event calendars, membership registration, resume posting, job boards and community activities.

About the Orange County Ad Club

The OC Ad Club is the largest professional and non-profit association dedicated to the ongoing development of Orange County’s advertising community. It consists of more than 300 members, including industry leaders, decision makers and key influencers within advertising agencies, broadcast production houses, printers, and interactive shops. The OC Ad Club’s objectives are to drive awareness of Orange County as a major ad market, unify and strengthen the community, and promote a friendly, informative, professional, and fun environment. For more information about the OC Ad Club, please call Julia Labosky at 949-387-1721 or visit www.ocadclub.org.

About Convergence.net

Convergence.net is an interactive agency that helps clients connect to consumers, increase sales and manage customer relationships by combining cutting-edge technology with creative innovation and design. The interactive agency provides every aspect of eTicketing, eRegistration and eMarketing solutions for events, venues and brands. For more information about Convergence.net, contact Jeff Huggins at (949) 716-8322 ext. 202 or visit the website at www.convergence.net.