WILD RIVERS MAKES A BIG SPLASH!
Aliso Viejo, CA — January 7, 2003 — Convergence, Inc. a progressive interactive marketing and technology agency, announced today the launch of the new Wild Rivers Web site, representing a premier Orange County, CA, family amusement water park offering over 40 water rides and attractions for all ages. The redesigned site, www.wildrivers.com reflects the Wild Rivers fun, customer-centric atmosphere while simultaneously leveraging a back-end management strategy to achieve their corporate and business unit goals. The site gives customers a concise level of what is available for them to learn about and what Wild Rivers products they can purchase, a rare set of features among theme parks.
By enhancing the customer's online experience and better targeting customer needs, Convergence, Inc. is helping Wild Rivers' to achieve its corporate goals of increasing satisfaction levels and building brand loyalty. The site features a new customer-centric navigation scheme and product-specific content, which increases the general usability of the site. Additionally, the site is enhanced with a content management system that ensures content is accurate and up-to-date.
Convergence, Inc. worked with Wild Rivers to design the site interface to support pertinent information in an easily accessible and organized manner for both existing and prospective customers. For existing customers, simple and secure online purchases, merchant account integration for fluid payment processing and a detailed promotional coding system that offers discounts. For the Wild Rivers employee, a totally robust back end management system that reports real time transactions integrated into a 3rd party merchant accounting system, an ability to schedule park hours, push promotional content and manage the products offered in one convenient user interface. |
