WILD RIVERS WATERPARK MAKES A SPLASH WITH ONLINE TICKETING
New "Congo Club" Brings the Convenience of eTicketing to Employees of Participating Corporate Members
Aliso Viejo, Calif. (August 26, 2005) - What does Wild Rivers Waterpark, one of southern California's most popular entertainment venues, do for an encore after a 400 percent year-over-year increase in internet sales? They add Convergence.net's eConsignment technology to their online ticketing offerings.
Irvine-based Wild Rivers Waterpark is building on last season's successful launch of online ticketing (eTicketing) capabilities with their recently introduced "Congo Club," bringing the benefits of eTicketing to their corporate partners. With the introduction of the Congo Club, employees of participating corporations can purchase and print discounted tickets via the web using technology from Convergence.net, Wild Rivers' long time interactive marketing partner in Orange County. This technology allows Wild Rivers to extend consignment tickets to their corporate members through an easy to use online system.
Entertainment venues, such as Wild Rivers Waterpark, have traditionally used consignment (discounted tickets to local companies and their employees) as a way to increase business and build loyalty throughout the community. Corporations have used these tickets as a way to reward employees and their families. Although used successfully by many types of companies and entertainment venues, traditional consignment was often inefficient and costly. Typically, a set of tickets would be given to a participating company at the beginning of the season. The company would be responsible for selling tickets to employees as well as tracking inventory, and would then return proceeds and unused tickets to the venue at the end of the season. With eConsignment, the process is completely automated, from online sign-up to inventory tracking to ticket assignment to cash flow. The Convergence.net eConsignment technology does all the work, making the entire process more efficient and less costly for everyone involved.
"We are thrilled with the success eConsignment has brought us this season with the Congo Club. Not only are our sales way up, we have also strengthened our community relations with our corporate members," says Randy Josselyn, Director of Admissions at Wild Rivers Waterpark. Convergence.net technology powers the Congo Club, which manages the sign-up and enrollment of corporate members, and allows the park to independently set inventory and pricing for each corporate member. Corporate employees are given 24/7 web access to the Congo Club online ticket store and no longer need to wait to buy tickets from their human resources department. Employees print their "EZtickets" from the Congo Club and take them directly to the Wild Rivers entrance gates where they are scanned. The Congo Club tracks ticket sales by corporate account and gives corporate members a private web interface to monitor and manage their account information. No more handling of cash or reconciliation headaches at the end of the season.
Convergence.net helps companies connect to consumers, increase sales and manage customer relationships by combining cutting-edge technology with creative innovation and design. The interactive agency provides every aspect of eTicketing, eRegistration and eMarketing solutions for events, venues and brands.
With over 20 acres filled with over 40 rides and attractions, Wild Rivers Waterpark is the Orange County's premier watermark and a favorite family attraction. Companies interested in joining the Congo Club and giving their employees the benefit of fun at Wild Rivers, should go to: www.wildrivers.com
For more information about Convergence.net, contact Jeff Huggins at (949) 716-8322 ext. 202, e-mail: Huggins@Convergence.net
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