WORKWELL LAUNCHES NEW WEBSITE DESIGNED BY CONVERGENCE.NET
Workers’ Compensation Solutions Leader Turns to the Web for Business-to-business Marketing
Aliso Viejo, CA (July 11, 2006) – WORKWELL SYSTEMS today announced the launch of its redesigned website to better serve its customers and business partners in managing worker’s compensation costs. The new site was designed by Convergence.net, a leading interactive agency in Orange County, and is part of the initial phase of a comprehensive eMarketing plan by WorkWell.
The redesigned website, www.workwell.com, features a completely new look and feel, improved navigational structure, increased functionality and dynamic content management system (CMS). The vibrant new website was designed to re-enforce WORKWELL SYSTEMS’ strength in dramatically reducing employee injuries in Fortune 500 companies through its use of workers’ compensation methodologies.
Visitors to the web site will find relevant news and an overview of the company displayed prominently on the home page. An easy-to-use navigation bar at the top of the page quickly gives users direct access to the most frequently requested information on the site, such as the WorkWell Strategy, WorkWell Works, News and the WorkWell Provider network. The navigation has been designed to direct customers to sub-sections of the site, creating an easy to use interface for finding information.
“A key to the redesigned site is brand continuity and the ability for us to manage daily content,” said WorkWell CEO, George Carpenter. “It provides current customers and potential customers, an insight to our company’s strength in providing improved process management of workers’ compensation. Convergence.net has great creative design and excellent eMarketing applications and is an outstanding partner in our enhanced web strategy.
Perhaps the most exciting new development on the site is the greatly enhanced ability for WorkWell Systems to reach its provider network through the Convergence.net Email Tracking System. WorkWell uses templates provided by Convergence.net to easily send out messaging to potential clients, current customers and its growing number of providers, and gives WorkWell valuable reporting as to the effectiveness of the messaging.
David Matty, President, Convergence.net said, “WorkWell services are addressing a very critical problem faced today by many businesses. We are very pleased to help WorkWell execute their phased eMarketing plan to better reach and connect with their customers through the web.
About WORKWELL SYSTEMS:
WorkWell Systems is a rapidly growing physical medicine and workers’ compensation solutions company, defining workers’ compensation process improvement in the Fortune 500. Using Six Sigma methodologies pioneered by the world’s best run companies, WorkWell programs dramatically reduce employee injuries and make clients more competitive. Winner of the 2004 Innovation in Healthcare Award, the company has developed proprietary web-based clinical tools, process improvement methodologies, and the nation’s largest network of independent physical medicine providers. WorkWell provides employers with an integrated approach to pre-work physical screening, workers’ compensation program management and return-to-work plans. Clients include Fortune 500 organizations across a variety of industries including transportation, manufacturing, and healthcare. The company is based in Aliso Viejo, California, with regional offices located in Chicago and Duluth, Minnesota. For more information, visit www.workwell.com.
About Convergence.net:
Convergence.net is an interactive agency that helps clients connect to consumers, increase sales and manage customer relationships by combining cutting-edge technology with creative innovation and design. The interactive agency provides every aspect of eTicketing, eRegistration and eMarketing solutions for events, venues and brands. For more information about Convergence.net, visit www.convergence.net or contact Jeff Huggins, EVP of Sales, huggins@convergence.net. |